Wimbart is an independent PR agency specialising in Africa and emerging markets. With a focus on the continent’s tech and start-up sectors, we produce hyper-targeted, relevant & meaningful media campaigns for our clients.
Our capabilities stretch beyond traditional agencies; we write strong copy, build brands and break big news stories, ensuring our clients secure impactful & relevant media coverage in an ever-crowded market.
Integrity & authenticity underpins everything we do. Our dynamic, purposeful approach to every piece of work we carry out means that we consistently deliver strategic campaigns that support our clients’ business goals.
Featured Updates
Iyin “E” Aboyeji | The Blueprint for Unicorn Storytelling, the End of the “Curated Founder” & Africa
African tech’s ultimate storyteller breaks down the dark arts behind building the narrative of three unicorns. He argues that the tech press is over, the traditional media business model is broken, and that a ``screaming headline`` is the only way to align investors, talent, and markets. Iyinoluwa “E” Aboyeji is a Partner at Future Africa and a co-founder of three of Africa’s most significant tech companies: Andela, Flutterwave and Moove. He also reflects on his storytelling graveyard - where not every idea or angle made it to unicorn status. A public figure known for his bold conviction, E has spent over a decade pushing uncomfortable questions into public view, using storytelling to frame ideas that others might shy away from. In this conversation, he doesn’t dodge the controversies he’s been involved in; instead, he unpacks what they taught him about audience intelligence, trust and the limits of “manicure PR”.
How we work
The Wimbart Process
RESEARCH
immersing ourselves in our clients’ companies, understanding their business needs, the sector landscape and how communications can deliver their business goals
STRATEGY
our informed research enables to deliver an insightful and dynamic strategy that will inform our work and help us deliver our objectives
EXECUTE
working with influencers, thought-leaders, journalists and events organisers around the world - we get our clients’ messages out there - online, in-print, on broadcast platforms, on panels
EVALUATE
providing a detailed analysis of each campaign, we constantly review and refine our processes to ensure optimum results
You'll see our clients in these outlets
Media Coverage
Smart, savvy comms professionals
The Team
We have yet to meet another team that has so much Africa-related strategic communications experience. Whilst we all operate in a digital age, people and relationship-building are still central to any smart communications agency. Our team members are skilled in developing and maintaining long-lasting partnerships with a global network of journalists and influencers.
We've worked with some of the best
CLIENTS
